In the process of zinging the daylights out of Bill (All this Future Stuff is Too Dangerous for Us) Joy, Scott Forbes holds forth with a truly profound observation:
People would much rather take risk to avert loss then to capture gain. And inspiring fear of uncertainty--of what nightmares may come and how to protect yourself from them--is a great purchase motivator to avoid such loss. After all--in the most reductionist sense--it is the yin-yang duality of greed and fear that govern markets and human behavior. Today, fear has the scales tipped in its favor.
While I agree that greed and fear govern markets, I'm not sure that's the duality that drives human behavior in general. I think fear and hope would be a more accurate pairing. And while fear definitely has its place, I think that being a speculist is all about doing what one can to tip the scales in the direction of hope.
Posted by Phil at August 11, 2003 10:58 AM | TrackBack